Discover places through the people who live in them.

Hearth® Locals
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Guerrisi Art Decor
Massimiliano
Guerrisi
Artisan of Fire and Wood
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Gianmichele
Baroni
Master Lure Artisan
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Casa della Stampa
Lorenzo
Sarubbi
Master Lithographer
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Lupen e Margo
Beatrice
Trambusti
Queen of Lampredotto
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Pelletteria Artigiana Viviani
Viviana & Leonardo
Viviani
Master of Florentine Bags
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Trattoria Sabatino
Laura
Sabatino
Grandmother of the Kitchen
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Trattoria Sergio Gozzi
Andrea & Alessandro
Gozzi
Guardians of the Kitchen
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La Divina Enoteca
Bianca &
Livio
Guardian of Natural Wines
Short Authentic Paths®

Explore destinations through our finest paths, carefully crafted to highlight major attractions and uncover hidden gems and local secrets nearby.

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Firenze

David

Exploring Michelangelo's David and the Wonders Nearby

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Firenze

The perfect journey to Uffizi

The perfect itinerary for visiting the Uffizi and nearby highlights

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Paxos

Longos

Stroll through Longos with aperitifs, dinners by the harbor, and exclusive souvenir shops

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Firenze

Sunset Aperitif by the Arno

Sunset aperitif on the Arno in San Frediano among the true locals

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David-2.png
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David
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Firenze

Exploring Michelangelo's David and the Wonders Nearby

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Firenze

The perfect journey to Uffizi
Firenze
Firenze

The perfect itinerary for visiting the Uffizi and nearby highlights

32Longos-2.png
Paxos

Longos
Paxos
Paxos

Stroll through Longos with aperitifs, dinners by the harbor, and exclusive souvenir shops

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Firenze

Sunset Aperitif by the Arno
Firenze
Firenze

Sunset aperitif on the Arno in San Frediano among the true locals

HEARTH Card

Enrich your journey
and support the locals.

By purchasing a Daily Pass or a Hearth Card, you will gain access to a variety of discounts and freebies at businesses along the Hearth itineraries, while also supporting the local community.

The benefits of the Daily Pass are valid for two person, starting at just €0.79 per person per day.

LEARN MORE
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Hearth Card

Support local businesses and enjoy exclusive benefits each time you visit.

BE A LOCALS' LOVER

Your purchase helps us continue promoting small local businesses.

GET EXCLUSIVE BENEFITS

Enjoy exclusive freebies and discounts at all Hearth locations.

STAY UPDATED

Be the first to hear about our new authentic local destinations!

A Pass for every stay.

Use the code FLORENCE to get a 33% discount on the annual Hearth Card subscription.
The code is valid until August 30, 2024.

VALID FOR 2 PEOPLE
3-DAY PASS
Discover and support small local businesses in just three days.
IDEAL FOR A SHORT STAY
9,90 €
(1,65€ per day/person)
3-Day Pass valid for 2 people includes:
Financial contribution to support small local businesses
Enjoy 3 days of exclusive benefits:
Authentic Paths® by Hearth
Exclusive freebies and discounts at all Hearth locations
Reduced tickets at selected museums
Agreements with tour guides
Special offers for events and workshops
3-Day Pass valid for 2 people includes:
Financial contribution to support small local businesses
Enjoy 3 days of exclusive benefits:
Authentic Paths® by Hearth
Exclusive freebies and discounts at all Hearth locations.
Reduced tickets at selected museums
Agreements with tour guides
Special offers for events and workshops
Discover the Benefits of the 3-Day Pass
Hide the Benefits of the 3-Day Pass
Purchase the 3-Day Pass
VALID FOR 2 PEOPLE
10-DAYS PASS
Deepen your immersion in local traditions and authentic places.
GREAT FOR A LONGER STAY
15,90 €
(0,79€ per day/person)
10-Day Pass valid for 2 people includes:
Financial contribution to support small local businesses
Enjoy 10 days of exclusive benefits:
Authentic Paths® by Hearth
Exclusive freebies and discounts at all Hearth locations
Reduced tickets at selected museums
Agreements with tour guides
Special offers for events and workshops
10-Day Pass valid for 2 people includes:
Financial contribution to support small local businesses
Enjoy 10 days of exclusive benefits:
Authentic Paths® by Hearth
Exclusive freebies and discounts at all Hearth locations.
Reduced tickets at selected museums
Agreements with tour guides
Special offers for events and workshops
Discover the Benefits of the 10-Day Pass
Hide the Benefits of the 3-Day Pass
Purchase the 10-Day Pass
CARD only for you
Enjoy exclusive benefits year-round, anytime you want.
FOR LOCALS LOVERS
+
Digital Guide
29,90 €/year
(0,08€ per day)
Enjoy Pass benefits all year with the Hearth Card and more:
All the benefits of timed Passes, but for the whole year with no limits!
Valid at all Hearth locations worldwide (continuously expanding)
Digital Copy of the 2024 Guide "The Locals' Choice"
Enjoy Pass benefits all year with the Hearth Card and more:
All the benefits of timed Passes, but for the whole year with no limits!
Valid at all Hearth locations worldwide (continuously expanding)
Digital Copy of the 2024 Guide "The Locals' Choice"
Discover the Benefits of the Hearth Card
Hide the Benefits of the Hearth Card
Purchase the Hearth Card
faq

What is a Hearth Card?

A Hearth Card is a digital card that provides various benefits at participating locations. Once purchased, it can be added to your digital wallet or presented via email or payment receipt for redeeming offers.

How does purchasing a Hearth Card support local small businesses?

You can use your Hearth Card at a wide range of local businesses participating in our program. These include:

• Independent restaurants and cafes
• Local craft shops
• Museums and art galleries
• Tours and tourist attractions
• Cultural events and festivals

For a complete and updated list of participating businesses, visit our website. Additionally, look for the Hearth sticker with the described benefit inside the establishments to know where you can use your card.

This way, you can easily find the nearest opportunities and make the most of the benefits offered by your Hearth Card.

Where can I use my Hearth Card?

You can use your Hearth Card at a wide range of local businesses participating in our program. These include:

• Independent restaurants and cafes
• Local craft shops
• Museums and art galleries
• Tours and tourist attractions
• Cultural events and festivals

For a complete and updated list of participating businesses, visit our website. Additionally, look for the Hearth sticker with the described benefit inside the establishments to know where you can use your card.

This way, you can easily find the nearest opportunities and make the most of the benefits offered by your Hearth Card.

How often can I use the benefits of my Hearth Card?

You can enjoy the benefits of your Hearth Card every time you make a purchase at any of our participating locations. There is no limit to how often you can use your card benefits, unless specified otherwise by a particular establishment.

How can I use my Hearth Card after purchase?

After purchasing your Hearth Card, you can add it to your wallet app for easy access. Alternatively, you can show the purchase confirmation email or Stripe payment receipt at participating locations to avail the benefits.

Can I share my Hearth Card with someone else?

Hearth Cards are intended for individual use to ensure that each cardholder can fully enjoy their specific benefits. Please note that each person must have their own card to access discounts and privileges, as per our terms and conditions.

What should I do if I face any issues with my Hearth Card?

If you encounter any problems using your Hearth Card, please contact our customer support team at support@hearth.email. Provide them with your email address, payment details, and a description of the issue for prompt assistance.